While the portrait orientation is more common than the landscape orientation, it is important to choose the orientation based on the target medium. These are common default ratios for most visual displays (e.g., televisions, computer monitors, cell phones turned on their side) and conveniently the two default ratios for slides in Microsoft PowerPoint. For most circumstances, an ideal infographic will be in 16:9 or 4:3 ratios. While there is not an exact “size” requirement for the infographic dimensions, consider the practical problems that can arise from an infographic that is “too wide” or “too tall.” Readers will require more cognitive load to “follow” the content around. The chosen format can directly inform that in three important ways: dimension, layout, and resolution. When creating an infographic, it is important to always remember that the overall goal is to make information more accessible than it may have been in a purely text‐based format. In general, infographics should focus on one to three main points and be presented in a single page (as opposed to a multipage handout). 13 While infographics can help simplify many complex topics, they are less ideal for topics that are highly complex or require a more nuanced explanation given the space and word limitations of infographics. One study reported that the use of an infographic led to greater numbers of article clicks compared with a screen capture of the abstract itself. 15 Another role is to enhance knowledge dissemination and to increase the likelihood of reading an article. This tool can also be useful to supplement and simplify information within studies, such as conceptual frameworks and guidelines. Examples of this include journal publications, blog posts, clinical guidelines, or even public health messaging. 12, 13, 14 They are well suited for summarizing large amounts of information into bite‐sized content. Infographics serve to help clarify complex topics and facilitate knowledge dissemination. The first question to ask when creating an infographic is whether the topic is appropriate for an infographic. This Educator's Blueprint paper will present 10 practical strategies for creating a high‐quality infographic (Figure 1). Therefore, there is a need to better understand the key components of creating an effective infographic. 12, 13 Some journals have even requested authors to submit infographics to accompany their publications. 10, 11 Studies have also demonstrated that they can be effective for increasing visibility and dissemination of research. 9 Infographics can be a valuable tool to help simplify complex topics and supplement the manuscript text, which can be beneficial for clinicians and patients alike. Visuals are powerful tools for learning and can help improve both learning and recall. 6, 7, 8 Infographics (short for “information graphics”) are an image‐enhanced representation to facilitate the interpretation of information or data. However, it can be challenging to keep up with the massive influx of data published on a daily basis.Īs the amount of information continues to proliferate, it is critical to help end‐users identify and interpret the information in an efficient manner. 5 Social media can include modalities such as podcasts, blogs, microblogs (e.g., Twitter, Instagram), and social network platforms (e.g., Facebook, LinkedIn). 2, 3, 4 Social media has been proposed as one tool to reduce the time needed for knowledge translation. 1 Once published, there can be a significant lag in knowledge translation from journal publication to application in practice, with experts reporting a delay of up to 17 years. There are over one million peer‐reviewed papers published every year.
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